You need to rank, but you don’t have the budget to buy Adwords. What are 4 ways to better your SEO?
1. Publish Relevant Content
Your site needs fresh Content, including images, photos, social post, and other copy.
Quality content is the main driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.
2. Identify Main Keywords
Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms. Basically, what is your target audience looking for? Make sure those keywords are on your page.
3. Update Your Content Regularly
Search engines look for updated content! You need to keep your site fresh. How fresh? A good place to start with is at least once a week.
What type of content? Add blogs, images, new sections to your pages, video, social posts, and more all help your rankings.
We use Wix to help us with updating our metadata on pages. If you use a CMS like Wix the process is fairly simple to keep metadata correct. If you do not, have your web design team do an audit of your metadata and update it.
Want more on SEO for your site? Try looking at Wix's resource page and give us a shout if you need any help as your Wix partner!