We've been having the conversation around blogging lately, so we wanted to address this in an article.
There are some people that wonder why blogging is important in today’s social media marketing environment.
Regardless if you are a small business or a multinational company, blogging is integral to your online content marketing strategy.
Before we start, it's important not to get hung up on the word "blog." You think of blogging as an early 2000's term for your friend's website and associated world traveling escapades. True still today, although that same friend might take to YouTube to chronicle the entire experience. For this purpose, we will use the term as it describes businesses produce articles, writings, and other pieces of consumable content on their sites. No matter what you call it, news, articles, blog, or something else, it should be updated regularly (2 times per month is a good starting point).
So, why should your business blog?
1. It keeps your audience engaged
Consistent blogging will serve to keep your audience engaged. The key to brand awareness is keeping your business front-of-mind for the busy customers served. To maximize the engagement repost your blog simultaneously on social channels at the same time. If the users of your site want to see your business as a leader in your field, keeping the content fresh and relevant will ensure they come back for more.
2. Conversation starters
Simply put, your articles and content can help drive people to your site in a conversation. If you have a conversation with a customer and the specific thing they want to know is listed on your site, its easy to then send them to the site to check it out and learn for themselves.
3. Fresh content increases your search engine rankings
Lastly, blogging will increase your SEO. Fresh content is still a key to beating out your competitors on the search engine results page. As you use keywords in your articles, this will increase your ranking on these keywords. List out keywords & topics you want your business to be found on Google. Use these words when writing your blog posts.